Oettinger Beer

Oettinger is one of Germany's most popular beer brands, known for its focus on affordability by avoiding traditional marketing and advertising. The brand traces its roots back to the year 1731 in the town of Oettingen in Bavaria, where it began as a royal brewery. In the mid-20th century, the Kollmar family took over the operation and transformed it into a modern industrial giant.

Today, Oettinger is a private, family-owned company that operates several large-scale breweries across Germany. By selling directly to retailers and maintaining high-volume production, they have secured a position as a market leader in the discount beer segment. The company remains headquartered in Oettingen in Bayern and is controlled by the heirs of Günther Kollmar, maintaining its independence from global beverage conglomerates.