Lux Soft Touch Soap Bar

Lux is a globally recognized beauty and personal care brand, first launched as a laundry soap in the UK before transitioning to its position as a premier beauty soap. The product shown is manufactured in Indonesia by PT Unilever Indonesia Tbk, a major regional manufacturing hub for consumer goods.

Lux is owned by Unilever, a British multinational conglomerate with a diverse portfolio spanning nutrition, hygiene, and personal care. The brand was originally created by the Lever Brothers (now Unilever) in the United Kingdom during the late 19th century. Today, Unilever maintains its position as the ultimate owner, managing the brand across hundreds of countries with localized production and distribution strategies to meet regional market demands.