Lavera Natural Cosmetics

Lavera is a pioneering German brand in the field of natural cosmetics, founded in 1987 by Thomas Haase. The brand was established with the mission to provide effective skin and body care using entirely natural and organic ingredients, catering specifically to sensitive skin. The name 'Lavera' is derived from the Latin word 'verum', meaning 'truth', reflecting the brand's commitment to authentic organic beauty standards.

Today, Lavera continues to be manufactured in Germany, primarily at its production facilities in the Hanover region. The brand maintains a vertically integrated structure, ensuring that everything from research and development to production and packaging remains under strict quality control according to international natural cosmetic standards like NATRUE.

Ownership remains independent through the company Laverana GmbH & Co. KG. Unlike many natural brands that have been acquired by large multinational conglomerates, Lavera has maintained its status as a medium-sized, owner-managed German enterprise, which allows it to stay dedicated to its original founders' vision of sustainable and accessible organic skincare.