Sierra Tequila Blanco

Sierra Tequila is a Mexican brand produced by Destilerías Sierra Unidas, a family-owned distillery in Guadalajara, Jalisco, Mexico. The brand is owned by Borco-Marken-Import Matthiesen GmbH & Co. KG, a Hamburg-based spirits company. Sierra Tequila is known for its distinctive red sombrero-shaped cap, which serves both as a branding element and a practical tool for preparing traditional tequila shots. The tequila is made from hand-picked blue Weber agave and is available in various expressions, including Blanco, Reposado, and Añejo. The brand has been a market leader in Europe and is available in over 90 countries worldwide. In 2024, Sierra Tequila unveiled a new brand identity and logo to reflect its festive spirit and Mexican heritage. (thespiritsbusiness.com)