Softlan Ultra Fabric Softener

Softlan Ultra is a fabric softener brand originally introduced in Mexico by Colgate-Palmolive Mexico in the 1970s. The brand is now owned by Colgate-Palmolive Company, headquartered in the United States. Softlan Ultra is manufactured in multiple countries, including Malaysia and China, to serve various international markets. The product is designed to soften fabrics, reduce wrinkles, and impart a pleasant fragrance to laundry. It is available in different variants, such as the Antibacterial Lasting Brilliance Ultra Softener, which claims to eliminate 99.9% of bacteria and provide long-lasting freshness. The brand has been marketed in various countries under different names, including Suavitel in Mexico and Soflan in some regions. In the United States, alternative fabric softener brands include Downy, Snuggle, Purex, Arm & Hammer, and Gain.