Rituals Cosmetics

Rituals Cosmetics is a prominent Dutch luxury brand founded in 2000 by Raymond Cloosterman in Amsterdam. The brand's philosophy, "The Art of Soulful Living," focuses on transforming daily routines into meaningful rituals through high-quality home and body products.

In terms of manufacturing, Rituals prioritizes European production to maintain quality and reduce its carbon footprint; approximately 95% to 97% of its products are manufactured within the European Union. A small percentage of specialized items, such as airline and hotel amenities, are produced in Asia. The brand is a certified B Corp, reflecting its commitment to social and environmental standards, including the use of high-natural-origin ingredients and a robust refill program.

Ownership remains private, with the company operating under Rituals Cosmetics International B.V. Under the leadership of its founder and CEO, Raymond Cloosterman, the brand has achieved significant global growth, reaching over 1,000 boutiques and thousands of additional points of sale across Europe, Asia, and the Americas by 2026.