Rituals Cosmetics

Rituals is a global lifestyle brand founded in Amsterdam in 2000 by Raymond Cloosterman. The brand is built on the philosophy of transforming everyday routines into meaningful moments, drawing inspiration from ancient Eastern traditions. Since its inception, Rituals has grown from a single shop in Kalverstraat to a prominent international presence with over 1,000 stores worldwide.

The majority of Rituals products are manufactured within the European Union to maintain strict quality and safety standards, with a significant portion of production centered in the Netherlands and Germany. The brand remains privately held by its original founder, ensuring its core values and unique identity remain focused on sustainability and well-being. Looking toward 2026, the company continues to expand its 'B Corp' certified operations globally.