Sensodyne Repair & Protect Whitening Toothpaste

Sensodyne is a globally recognized oral health brand specialized in tooth sensitivity. The brand was originally created by Block Drug, a Brooklyn-based company that developed a formula using strontium chloride to treat dental hypersensitivity. Over the decades, the brand has become a leader in the sensitive teeth segment, known for its scientifically-backed formulas like NovaMin, which is utilized in the Repair & Protect range seen here.

In terms of ownership, the brand's history reached a turning point in 2001 when GlaxoSmithKline (GSK) acquired Block Drug. In 2022, GSK spun off its consumer healthcare division into a standalone company called Haleon. Haleon now operates as the ultimate owner of the brand, focusing exclusively on consumer health products. Manufacturing for Sensodyne takes place in several advanced facilities worldwide, including major plants in Maidenhead, United Kingdom, and Dungarvan, Ireland, to serve various regional markets including the Nordic countries like Finland.