Max Factor Cosmetics

Max Factor is a renowned cosmetics brand founded in 1909 by Maksymilian Faktorowicz, originally from Poland. The brand gained prominence for developing makeup specifically designed for the film industry, introducing innovations such as the first flexible greasepaint in 1914 and the 'Color Harmony' principle in 1918. Over the years, Max Factor expanded its product line to include items like lip gloss and concealer. In 2015, Coty Inc., a leading beauty company headquartered in the United States, acquired Max Factor from Procter & Gamble, marking a significant milestone in the brand's history. Today, Max Factor continues to offer a wide range of cosmetic products, with manufacturing facilities in multiple countries to meet global demand.