Max Factor Cosmetics

Max Factor is a legendary name in the beauty industry, inextricably linked to the 'Golden Age' of Hollywood. Founded in 1909 by Maksymilian Faktorowicz, a Polish-born beautician and wig maker who immigrated to the United States, the brand began by creating innovative greasepaints and cosmetics specifically for early film stars. Max Factor is famously credited with coining the term 'make-up' and pioneering many staples of modern beauty, including lip gloss, pancake foundation, and wand mascara.

Historically, Max Factor operated as a family-owned business for decades before transitioning into corporate ownership. After several acquisitions by companies like Revlon and Procter & Gamble, the brand was acquired by Coty Inc. in 2016 as part of a multi-billion dollar deal. Under Coty's stewardship, the brand has been revitalized for a global audience while maintaining its heritage of professional-standard artistry.

While the brand originated in Los Angeles, California, its manufacturing is now globalized. Max Factor products are produced in various facilities across Europe, North America, and Asia to serve international markets. The ultimate ownership lies with Coty Inc., which is headquartered in the United States and remains one of the world's largest beauty conglomerates.