Max Factor Cosmetics

Max Factor is often referred to as the father of modern makeup, having revolutionized the film industry in the early 20th century. Founded in Los Angeles by Polish-born Maksymilian Faktorowicz, the brand was the first to develop products like foundation and lip gloss specifically for motion picture actors before making them available to the general public.

Today, Max Factor is a global powerhouse in the beauty industry. While it was once owned by Procter & Gamble, it was acquired by Coty Inc. in 2016 as part of a multi-billion dollar strategic merger. The brand's products are manufactured in various locations across Europe and the United States to serve its extensive international market.

Now headquartered under the Coty umbrella, Max Factor continues to focus on professional-grade makeup technology tailored for consumer use. The brand maintains a strong presence in Europe and Asia, positioning itself as a high-end drugstore brand that bridges the gap between professional artistry and everyday beauty routines.