Superdry Clothing

Superdry is a prominent British fashion brand known for combining vintage Americana-style graphics with Japanese-inspired text and British tailoring. Founded in 2003 by Julian Dunkerton and James Holder, it grew from a market stall in Cheltenham into a global retail powerhouse listed on the London Stock Exchange.

Manufacturing for Superdry is distributed globally to ensure scalability and cost-efficiency. According to company reports, production is primarily concentrated in China, India, and Turkey, with additional manufacturing facilities located in Sri Lanka, Cambodia, Vietnam, and Bulgaria. The brand maintains major distribution hubs in the United Kingdom and Belgium to serve its international markets.

The brand is owned by Superdry plc, which remains headquartered in Cheltenham, United Kingdom. While the company has faced significant financial restructuring in recent years—including selling brand rights in certain Asia-Pacific markets to Cowell Fashion Company—the ultimate ownership of the core brand and international operations remains under the original British parent company, led by co-founder Julian Dunkerton.