Alpro Plant-Based Products

Alpro is a pioneering European brand focused on plant-based nutrition, originally founded in Belgium in 1980. The brand began as a subsidiary of the Vandemoortele Groep and quickly established itself as a leader in dairy alternatives, specifically soy-based products. Over the decades, it expanded its portfolio to include drinks and foods made from almonds, oats, hazelnuts, rice, and coconuts.

Ownership of the brand has transitioned through major international food giants. In 2009, it was acquired by the American company Dean Foods. Later, it became part of WhiteWave Foods when that division was spun off. Finally, in 2017, the French multinational Danone acquired WhiteWave, bringing Alpro under its umbrella. Today, Alpro is a key component of Danone's plant-based division and is B Corp certified, reflecting its focus on sustainability and social responsibility.

Manufacturing takes place at several specialized facilities across Europe to meet regional demand. Key production sites are located in Wevelgem (Belgium), Issenheim and Villecomtal-sur-Arros (France), and Kettering (United Kingdom). These sites produce a variety of items, including the 'Not M*lk' range, plant-based desserts, and high-protein beverages.