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Neutrogena Skincare Products

ownerJohnson & Johnson (USA)
originUSA
manufacturedmultipleCountries

Neutrogena is a globally recognized American brand of skin care, hair care, and cosmetics. Its roots date back to 1930 when Emanuel Stolaroff founded a small specialty cosmetic company called Natone. The brand's major breakthrough came in 1954 when Stolaroff discovered a mild, transparent soap developed by a Belgian chemist, which he began distributing under the Neutrogena name. This product became so iconic that the company was eventually renamed after it.

Today, Neutrogena is a cornerstone of the global consumer healthcare market. For decades, it operated as a subsidiary of the American multinational Johnson & Johnson. However, in an effort to separate its consumer health business from its pharmaceutical and medical device divisions, Johnson & Johnson spun off its consumer health segment. In 2023, this new entity became Kenvue, which now serves as the ultimate owner of the Neutrogena brand.

Manufacturing for Neutrogena is highly decentralized to serve various global markets. While a significant portion of production remains in the United States, the brand also utilizes facilities in France, Italy, South Korea, China, and Brazil to meet regional demands. The brand is consistently recommended by dermatologists worldwide and maintains a strong presence in both professional medical channels and mass-market retail.

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