Puma Sportswear and Footwear

Puma is a global leader in the athletic industry, renowned for its fusion of performance technology and lifestyle fashion. The brand was founded in 1948 by Rudolf Dassler in Herzogenaurach, Germany, following a split from his brother Adolf, who subsequently founded Adidas. This historic rivalry shaped the development of modern sports equipment and branding.

Today, Puma operates a complex global supply chain, with the vast majority of its production occurring in Asia. Key manufacturing hubs include Vietnam, China, Cambodia, and Indonesia, which account for the bulk of its footwear and apparel production to meet worldwide demand. The brand maintains a strong commitment to innovation, particularly in the football, running, and motorsports sectors.

Puma SE is a publicly traded European company (Societas Europaea) headquartered in Germany. Its ownership structure has evolved significantly over the years; while the French luxury group Kering formerly held a majority stake, it has since distributed most of its shares to its own shareholders. Currently, the brand is managed independently with a diverse group of institutional and private investors, maintaining its heritage as a German powerhouse in the global sports market.