Hoka One One Running Shoes

Hoka One One is a French brand founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, former Salomon employees. They aimed to create running shoes with oversized midsoles for enhanced cushioning, a concept they termed 'maximalist' in contrast to the minimalist shoe trend. The brand's name, 'Hoka One One,' is derived from the Māori language, meaning 'to fly over the earth.' In 2013, Hoka was acquired by Deckers Brands, a U.S.-based company known for its portfolio of footwear brands. Under Deckers Brands, Hoka has experienced significant growth, breaking the billion-dollar sales mark in 2022. The brand's innovative designs have gained popularity among runners and fashion enthusiasts alike. Deckers Brands, headquartered in Goleta, California, USA, also owns other brands such as UGG and Teva. As of 2024, Deckers Brands reported net sales of $1.83 billion, with Hoka contributing significantly to this revenue. The brand continues to expand its product line and market presence, maintaining its reputation for comfort and performance in the running shoe industry.