Ariel laundry detergent

Ariel is one of the world's leading laundry detergent brands, recognized for its advanced stain-removal technology. Since its introduction, it has become a staple in households globally, offering products in various formats including powder, liquid, and innovative liquid pods.

The brand was developed by the American multinational consumer goods corporation Procter & Gamble (P&G). While P&G is an American company, Ariel was initially launched in several European markets in the late 1960s before expanding worldwide. Today, Ariel remains a flagship brand for Procter & Gamble, managed from their global headquarters in Cincinnati, Ohio.

Manufacturing for Ariel takes place in numerous facilities worldwide to serve regional markets efficiently. Depending on the specific market, products may be manufactured in countries such as the United Kingdom, France, Germany, Egypt, or India, reflecting its status as a truly global consumer brand.