Maizena Corn Starch

Maizena is one of the world's most iconic baking and cooking brands, synonymous in many languages with corn starch itself. The brand was originally established in the United States in 1856 by the Glen Cove Starch Manufacturing Company and quickly gained international acclaim for its purity and thickening properties. Its signature orange packaging has become a staple in kitchens across the Americas, Europe, and Asia.

Over its nearly 170-year history, the brand has transitioned through several major corporate owners, including Corn Products Refining Co. and Bestfoods. Today, Maizena is primarily owned and managed by the British multinational Unilever, although its owner in the United States and Canada is Ingredion Incorporated (formerly Corn Products International). This split ownership is a result of corporate divesting in the late 20th century.

Because of its global popularity, Maizena is produced in multiple countries to serve regional markets. Packaging found in Latin America is often manufactured in Brazil or Mexico, while products in Europe or North America are produced in those respective regions. Despite these different manufacturing locations and owners, the brand remains a global household name for thickening sauces, making desserts like natilla, and achieving the perfect texture in baked goods.