Haribo Goldbears

Haribo is a globally recognized confectionery brand famous for inventing the gummy bear. Founded in 1920 by Hans Riegel in Bonn, Germany, the company name is an acronym for Hans Riegel Bonn. The brand's signature product, the 'Dancing Bear' (precursor to today's Goldbears), was launched in 1922 and has since become one of the most iconic candies in the world.

Today, Haribo is a massive international operation with production facilities across numerous European countries and its first North American factory in Pleasant Prairie, Wisconsin. Despite its global scale, Haribo remains a family-owned business, strictly independent and controlled by the Riegel family. The company maintains a reputation for high-quality standards and continues to expand its catalog of over 1,000 distinct products worldwide, ranging from classic fruit gummies to licorice and marshmallow treats.