Dreft Laundry Detergent

Dreft is a renowned brand of laundry detergent that has specialized in gentle cleaning solutions for over 90 years. Originally launched in 1933, it was the first synthetic detergent ever marketed, marking a revolution in how household fabrics were treated. The brand is particularly famous for its 'Dreft Stage 1: Newborn' and 'Dreft Stage 2: Active Baby' lines, which are formulated to be hypoallergenic and mild on infants' sensitive skin.

While the brand started with a focus on delicate items and baby clothes, it has expanded its portfolio to include various liquid and pod formats. Historically, Dreft is a staple of the American market, where it is frequently cited as the top recommendation by pediatricians for baby-specific care. Its legacy of innovation in soft surfactants continues to define its position in the laundry care market.

The brand is owned by the multinational consumer goods giant Procter & Gamble (P&G). While it is primarily manufactured in North America to serve its largest consumer base, P&G utilizes its global supply chain to produce and distribute the brand across various international markets. In the United Kingdom and parts of Europe, the 'Dreft' name was also historically used for dishwashing liquid, though in many regions, that specific product line has been rebranded or consolidated under the Fairy brand name.