Lenor Fabric Softener

Lenor is a prominent brand of fabric softener and scent enhancers that has become a staple in households worldwide. Originally launched in the 1960s, the brand revolutionized laundry care by introducing products designed to make clothes softer and carry a long-lasting fragrance. Today, it offers a wide variety of liquid softeners, dryer sheets, and in-wash scent boosters.

Owned by the American multinational consumer goods corporation Procter & Gamble (P&G), Lenor is marketed under the Downy brand name in North America and parts of Asia, while retaining the Lenor name in Europe, Russia, and Japan. Manufacturing takes place across numerous P&G production facilities globally, including major sites in France, Germany, and the United Kingdom, to serve various regional markets efficiently.

As of 2026, Lenor continues to lead innovation in the fabric care sector, focusing on sustainable packaging and concentrated formulas that reduce environmental impact while maintaining the high performance and variety of scents consumers expect from a global market leader.