Trek Bicycle

Trek Bicycle Corporation is one of the world's most iconic cycling brands, originating in Waterloo, Wisconsin, United States. Founded in a red barn in 1976 by Richard Burke and Bevil Hogg, the brand was born from a desire to create high-quality, high-performance bicycles in America. Today, Trek is recognized as a global leader in cycling technology, consistently pushing the boundaries of aerodynamics and frame materials.

While the company's headquarters and research and development remain in Wisconsin, manufacturing is now a global operation. High-end, custom models from the Project One series are still handcrafted in the United States, but the vast majority of Trek bicycles are produced in specialized facilities across Taiwan, China, and Germany to meet worldwide demand. Despite its global scale, the company remains privately held by the Burke family, maintaining its heritage as an American-born, family-owned business focused on innovation and sustainability in the cycling industry.