Bitburger Premium Pils

Bitburger is one of Germany's most iconic and best-selling beer brands, famous for its 'Bitte ein Bit' slogan. Founded in 1817 by Johann Wallenborn in Bitburg, in the Eifel region of Germany, the brewery has remained a family-owned enterprise for seven generations.

Manufacturing remains deeply rooted in its original hometown of Bitburg, where the brewery utilizes its own deep-well mineral water and locally sourced hops from the Holsthum region. Unlike many major global beer brands that have been acquired by international conglomerates, Bitburger has maintained its independence. It operates as the flagship brand of the Bitburger Braugruppe, which also oversees other traditional German brands. The company is committed to the German Purity Law (Reinheitsgebot), ensuring that production continues to meet high-quality standards within Germany.