Wella EIMI Rugged Texture Hair Paste

Wella Professionals is a German brand specializing in hair care and styling products. The EIMI Rugged Texture Hair Paste is a personal care product designed to add texture and definition to hair, providing a matte finish with strong hold. Wella AG, the original company, was acquired by Coty Inc., an American multinational beauty company, in 2016. Therefore, the ultimate ownership of the Wella Professionals brand lies with Coty Inc., headquartered in the United States.