Spezi Original Cola-Orange Soft Drink

Spezi is a legendary German soft drink brand that pioneered the 'Cola-Mix' (cola and orange soda) category. The brand was originally created and registered by Brauhaus Riegele in Augsburg in 1956. Since then, it has become a cultural icon in Germany, leading to the formation of the 'Spezi Markengetränkeverband' (Spezi Brand Beverage Association) which allows authorized partner breweries to produce the drink according to the original recipe.

While Brauhaus Riegele remains the original brand owner and primary producer, the drink is manufactured in multiple regional locations across Germany through its franchising network. Despite legal disputes with larger entities like Paulaner over the right to use the name 'Spezi', the 'Original Spezi' brand remains firmly in the hands of the founding Riegele family in Bavaria. Ownership and production are deeply rooted in German brewing tradition, emphasizing local quality and historical heritage.