Wicküler Pilsener

Wicküler Pilsener is a traditional German beer brand with a history dating back to 1887. The brand originated in Elberfeld (now Wuppertal), Westphalia, where it was founded by Franz Ferdinand Wicküler. It is famously recognized for its logo featuring three musketeers and its slogan 'Männer wie wir' (Men like us).

Over the decades, the brand's ownership shifted through corporate consolidation in the German brewery market. Today, the Wicküler brand is owned by the Radeberger Gruppe, the largest brewery group in Germany. Production is primarily concentrated at the Dortmunder Actien-Brauerei (DAB) in Dortmund, ensuring that the beer remains tied to its regional industrial roots while benefiting from large-scale modern distribution networks.