Hugo Boss

Hugo Boss is a German luxury fashion house founded in 1924 by Hugo Ferdinand Boss. Initially, the company produced general-purpose clothing and later gained prominence for manufacturing military uniforms for Nazi Germany in the 1930s. After World War II, the company shifted focus to men's suits and expanded its product line to include women's clothing, children's fashion, eyewear, watches, home textiles, riding apparel, writing utensils, and fragrances. The company operates globally, with products manufactured in multiple countries. As of December 2024, Hugo Boss operated 1,532 own retail points of sale worldwide. The brand is headquartered in Metzingen, Germany, and is publicly traded on the Frankfurt Stock Exchange. In 2024, Hugo Boss announced a multi-year design partnership with former Manchester United player David Beckham, aiming to enhance demand for its Boss brand. The collaboration features collections curated by Beckham, covering both formal and casual menswear, with the first collection set to launch in spring/summer 2025. Despite these efforts, the company's shares have declined due to concerns over slower sales growth.