Lambi Classic Toilet Paper

Lambi is a prestigious Nordic hygiene brand that has become synonymous with softness and high-quality paper products since its inception in Sweden in 1960. The brand's identity is famously built around the image of a lamb, representing the gentle comfort of its products. Originally launched by the Swedish company Metsä-Serla, it is now a cornerstone of the Metsä Tissue portfolio.

The manufacturing of Lambi products is concentrated in the Nordic and Baltic regions to maintain high sustainability standards and reduce transport distances. Major production facilities are located in Sweden, Finland, and Germany. The brand emphasizes the use of sustainable fresh wood fiber, often sourced from certified northern forests, which contributes to the specific texture known as 'Nordic Softness'.

Currently, Lambi is owned by Metsä Tissue, which is part of the Metsä Group, a large Finnish forestry industry cooperative. Headquartered in Espoo, Finland, the group oversees the entire supply chain from sustainable forest management to the final consumer product, ensuring that the brand remains a leader in environmental responsibility and premium hygiene solutions across Europe.