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Lambi Classic Toilet Paper

ownerMetsä Group (Finland)
originFinland
manufacturedPrimarily in Sweden, but also produced in other locations

Lambi is a premium household tissue brand with deep roots in the Nordic region. The brand was originally established in 1962 and has become iconic for its white lamb mascot, symbolizing the softness of its paper products.

Lambi products are manufactured using sustainable Nordic wood fibers. While production primarily takes place in Sweden (at mills such as Mariestad), it is part of a larger production network across Scandinavia and Northern Europe. The brand is a core part of the Metsä Group's tissue division, focusing on high-quality hygiene products for consumers.

The brand is owned by Metsä Tissue, which is a subsidiary of Metsä Group, a Finnish forest industry group that operates on a cooperative basis. This ensures a direct link between the sustainable management of Northern European forests and the final consumer product.

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