Amstel Lager

Amstel is a historic beer brand born in Amsterdam, Netherlands, in 1870. Named after the Amstel River, which provided ice for cooling the beer during production, it quickly gained international fame for its quality and distinct brew. Originally independent, it was founded by Amstel Brewery (De Amstel Brouwerij) before becoming part of one of the largest brewing portfolios in the world.

In 1968, Amstel was acquired by Heineken N.V., merging the two major Dutch beer manufacturers. Since then, the brand has expanded significantly, being brewed in dozens of countries across Europe, the Americas, and Africa to meet local demand while maintaining its Amsterdam heritage. For instance, it is a leading brand in the Brazilian market, where it is produced locally by Heineken's subsidiaries.

Today, Amstel remains a key global brand for Heineken N.V., positioned as a premium pure malt lager available in over 100 countries. Its ownership structure is centralized under the Heineken family and institutional investors through Heineken Holding N.V., ensuring its status as a global beverage icon well into the future.