Candy Kittens Gourmet Sweets

Candy Kittens is a British gourmet sweet brand launched in 2012 by Jamie Laing and Ed Williams. The brand was founded with the intention of creating a high-quality gummy candy alternative that utilized natural flavors and authentic fruit juices. Unlike many traditional confectionery products that use gelatin, Candy Kittens focuses on vegan and vegetarian-friendly recipes, positioning itself in the premium 'adult' snacking segment.

While the brand is headquartered in London, its manufacturing process is primarily conducted in Germany to leverage specialized production facilities capable of meeting high-quality vegan gummy standards. This allows the brand to maintain a premium texture and flavor profile without the use of animal-derived ingredients. In 2024, the brand continues to expand its international presence while maintaining its core commitment to sustainable practices and carbon-neutral production.

Ownership underwent a significant change in 2019 when Katjes International, the investment arm of the German confectionery giant Katjes, acquired a majority stake in the company. By 2026 and beyond, the brand remains a key part of the Katjes portfolio, benefiting from the parent company's extensive distribution network and expertise in plant-based confectionery.