Fairy Platinum Plus All in One Dishwasher Tablets

Fairy is one of the most iconic cleaning brands in Europe, with a history dating back to 1898 when it was launched as a soap bar in Newcastle upon Tyne, UK, by the Thomas Hedley Co. The brand became famous for its mildness and later its liquid detergents, expanding into automatic dishwashing solutions in the late 20th century.

Today, Fairy is a flagship brand owned by the American multinational Procter & Gamble (P&G). While the brand's roots and primary focus remain in the United Kingdom, its products are manufactured in several high-capacity facilities across Europe, including major production hubs in Belgium and other specialized plants within the European Union, to serve global markets. In some regions, identical products are marketed under sibling brand names like Yes in Scandinavia, Jar in Central Europe, or Dreft in the Benelux countries.