Twix Chocolate Bar

Twix is a world-renowned chocolate bar consisting of a biscuit applied with other confectionery toppings and coatings, most frequently caramel and milk chocolate. Originally launched in the United Kingdom in 1967, the brand was introduced to the United States in 1979. It is characterized by its twin-bar packaging, famously marketed through the 'Left Twix vs. Right Twix' global advertising campaigns.

The product is manufactured in several locations globally to meet logistical demands. In Europe, significant production occurs at the Mars factory in Viersen, Germany, and Haguenau, France. For the North American market, it is primarily produced in Oak Park, Illinois. The brand is owned by Mars, Incorporated, a massive private American multinational that remains family-owned and manages a diverse portfolio of confectionery, pet care, and food products.