Twix Chocolate Bar

Twix is a world-renowned chocolate bar consisting of a biscuit base topped with caramel and coated in milk chocolate. The product is famous for its 'Left Twix' and 'Right Twix' marketing campaigns, which playfully suggest the two bars in a standard pack are made differently.

Originally launched in the United Kingdom in 1967, the brand was later introduced to the United States in 1979. Today, it is one of the most successful confectionery brands globally, produced in various facilities across North America, Europe, and Asia to meet regional demand. It is owned by Mars, Incorporated, a massive family-owned multinational that manages a vast portfolio of snacks and pet care products.

Manufacturing primarily takes place in major hubs such as Slough in the United Kingdom and various locations across the United States. Ownership remains stable under the Mars family, ensuring the brand maintains its historical identity while expanding into new flavors like salted caramel, cookies and cream, and white chocolate varieties.