Asahi Super Dry Beer

Asahi is a globally recognized beverage brand, best known for its flagship product, Asahi Super Dry, which was launched in 1987 as the world's first 'super dry' beer. The brand's history dates back to 1889 with the founding of the Osaka Beer Brewing Company in Japan by Komakichi Torii, aimed at producing beer that suited the local palate using traditional European techniques.

While originally a Japanese domestic brand, Asahi has transformed into a global powerhouse. Today, Asahi Super Dry is brewed in numerous locations worldwide to ensure freshness and reduce logistical impact. Key manufacturing hubs include Japan, Italy (at the Birra Peroni brewery), the United Kingdom, Czech Republic, the United States (via Octopi Brewing since 2024), Canada (brewed by Molson Coors), and Australia. This distributed production model allows the brand to maintain its presence as a leader in the premium international lager segment.

Ownership of the brand is held by Asahi Group Holdings, Ltd., a Japanese multinational conglomerate. Following significant international acquisitions—such as buying SABMiller's European assets (Peroni, Grolsch, Pilsner Urquell) and Australia's Carlton & United Breweries—the company has evolved from a domestic leader into one of the top ten brewing groups in the world.