Stimorol Gum

Stimorol is one of the most recognizable chewing gum brands in the world, known for its fresh and long-lasting flavor. The brand was established shortly after World War II in Denmark and was a pioneer by introducing the first sugar-free gum to the European market.

In 2002, Stimorol became part of the global portfolio of Mondelēz International. In 2022, Mondelēz divested its European and American gum division—including Stimorol—and sold it to Perfetti Van Melle. In the Netherlands and the Scandinavian countries, it remains a market leader that continually innovates with variations such as liquid cores and functional gum.