New Balance Footwear and Apparel

New Balance is a global leader in athletic footwear and apparel, originally founded in 1906 by William J. Riley in Boston, Massachusetts. The brand began as the New Balance Arch Support Company, inspired by the anatomical balance of a chicken's foot. In 1972, the company was purchased by Jim Davis, who remains the chairman today. Under his leadership, New Balance transitioned from a small, local manufacturer into a multi-billion dollar international corporation.

Unlike many of its competitors, New Balance maintains a significant manufacturing presence in the United States and the United Kingdom. Its 'Made in USA' and 'Made in UK' lines are high-performance products handcrafted by skilled workers in factories across Massachusetts, Maine, and Cumbria. While these premium lines are a core part of the brand's identity, the majority of its global volume is produced through a network of manufacturing partners in Asia, including Vietnam, China, and Indonesia.

As of 2026, New Balance remains one of the few major privately held athletic companies in the world. It is owned almost entirely (approximately 95%) by the Davis family, ensuring its independence from public market pressures and allowing it to focus on long-term sustainability and quality craftsmanship.