New Balance Footwear and Apparel

New Balance is a globally recognized leader in the athletic footwear and apparel industry. Founded in 1906, the brand has built a reputation for its commitment to high-quality craftsmanship and technical innovation, particularly in the realm of running and orthopedic support. Unlike many of its competitors, New Balance maintains a significant manufacturing presence in the United States and the United Kingdom, producing a portion of its premium lines locally, which are branded as 'Made in USA' and 'Made in UK'.

The company's journey began with specialized arch supports, evolving over decades into an international sports powerhouse. Today, while the majority of its mass-market products are sourced from manufacturing hubs in Asia to ensure global scalability, the brand remains anchored in its New England roots. It is one of the few large athletic companies that remains privately held, allowing it to maintain a distinct approach to product development and corporate culture without the pressures of public shareholders.