Hummel Sportswear

Hummel is a historic sportswear brand with a unique dual heritage. While originally founded in Hamburg, Germany, in 1923 by the Messmer brothers, the brand transitioned to Danish ownership and identity in the mid-20th century. Today, it is recognized globally as a Danish brand headquartered in Aarhus.

Since 1999, Hummel has been owned by the Thornico Group, a private conglomerate led by Christian and Thor Stadil. The brand is famous for its iconic chevron patterns and bumblebee logo (as 'Hummel' is German for bumblebee). It maintains a strong focus on team sports like football and handball, while expanding into lifestyle fashion through its Hummel HIVE sub-brand.

Manufacturing for Hummel is distributed globally to leverage specialized production hubs. Approximately 97% of its clothing is produced in Pakistan, China, India, Bangladesh, Portugal, and Turkey. The company maintains its own sourcing and quality control offices in major production hubs to ensure adherence to ethical labor standards and high product quality.