Hummel Sportswear

hummel is a historic sportswear brand known for its iconic chevron logo. Founded in 1923 in Hamburg, Germany, by Albert Messmer and Michael Ludwig Messmer, the brand revolutionized athletics by creating some of the first football cleats with rubber soles. In the mid-20th century, the brand transitioned to Danish ownership and became deeply ingrained in Scandinavian sports culture.

Today, hummel is a major player in the global sports market, particularly in football and handball. The brand is owned by the Danish conglomerate Thornico Group, controlled by the Stadil family. While its design and corporate headquarters remain in Denmark, manufacturing is distributed globally across several countries including Turkey, China, Vietnam, and Pakistan to support its international supply chain.