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Hummel is a German-founded Danish sportswear brand established in 1923 by Max Albrecht Ludwig Messmer and his father Michael Messmer under the name 'Messmer & Co' in Hamburg, Germany. The company is now owned by the Danish Thornico Group, which acquired it in 1999. Hummel produces sportswear and footwear for various sports, including football, handball, volleyball, futsal, and rugby league. The brand is known for its distinctive logo featuring a stylized bumblebee and arrow design. Hummel has a global presence, sponsoring numerous sports teams and athletes worldwide. The brand is headquartered in Aarhus, Denmark, and its products are manufactured in multiple countries.
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