Made O'Meter
Discover where a brand or product originates
H&M, or Hennes & Mauritz, is a global fashion powerhouse originally founded in Sweden. The brand began as a women's clothing store called 'Hennes' in 1947, later merging with the hunting apparel retailer Mauritz Widforss to become the brand known today.
H&M does not own any factories; instead, its products are manufactured by around 600 independent suppliers across the globe. Production is primarily concentrated in Asia and Europe, with major manufacturing hubs located in Bangladesh, China, Turkey, and Cambodia. This diverse supply chain allows the brand to maintain its fast-fashion business model.
The brand remains under the ultimate ownership of the Persson family, who founded the company. H & M Hennes & Mauritz AB is a publicly traded company on the Nasdaq Stockholm, but the founding family maintains a controlling interest, ensuring the brand's Swedish heritage remains central to its corporate identity.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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