Premier Is Ice Cream

Premier Is is Denmark's largest ice cream dairy, founded in 1933 by Sigurd Sørensen. The company has been producing high-quality ice cream with a focus on craftsmanship and natural ingredients for over 80 years. In 2015, Premier Is became part of the Food Union Group, a leading consumer goods company headquartered in Latvia. The brand is known for its rich, creamy ice cream and offers a variety of conventional, organic, and vegan products. Notable products include Guldhorn, Isbjoern, and Astronaut. The company has also undergone rebranding efforts to enhance its product appeal, including a new packaging design that emphasizes flavor through color and minimalistic design. In 2022, Claus Dahlmann Larsen became the CEO of Premier Is, succeeding Kim Gade Pedersen, who remains on the company's supervisory board. Under Larsen's leadership, the company has focused on innovation and closer collaboration with customers to drive future growth.