Fritz-Kola Classic Light Cola

Fritz-Kola Classic Light Cola is a sugar-free, high-caffeine cola beverage produced by Fritz-Kulturgüter GmbH in Germany. The company was founded in 2003 by two students from Hamburg, Lorenz Hampl and Mirco Wiegert, who aimed to create a cola with higher caffeine content and less sugar than traditional colas. Fritz-Kola is known for its distinctive black and white labels featuring the founders' faces. The brand has expanded its presence in several European countries, including the Netherlands, Poland, Belgium, and Austria. In 2019, its 330ml bottles outsold all brands except Coca-Cola in Germany. The company is privately held, with Mirco Wiegert owning two-thirds of the shares as of 2020.