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Ajax is an American brand of household cleaning products introduced by Colgate-Palmolive in 1947. The brand has been extended to a line of household cleaning products and detergents, which enjoyed its greatest success in the 1960s and beginning of the 1970s. Currently, Ajax Powdered Cleanser and Ajax Dishwashing Liquid are the only two Ajax products sold by Colgate-Palmolive in the United States. In 2005, Colgate-Palmolive licensed the American and Canadian rights to the Ajax brand name for laundry detergent products. In the same transaction, Colgate-Palmolive also sold its American, Canadian and Puerto Rican laundry products business to Phoenix Brands in 2005. Awesome Products Inc. acquired the rights to the Ajax laundry products line in November 2023. In Denmark, Ajax is marketed by Colgate-Palmolive and is a well-known part of Danish cleaning routines. Through the years, Ajax has continued to develop and adapt their products to meet the changing needs and demands of consumers, contributing to their continued success in the market. Ajax's mission is to deliver high-quality cleaning products that not only effectively remove dirt and bacteria but also contribute to a healthier and more sustainable future. With a dedication to minimizing the environmental impact of their products and production processes, Ajax prioritizes the use of more environmentally friendly ingredients and packaging. Through ongoing innovation and collaboration with environmental organizations, Ajax strives to be a leading player in more eco-friendly cleaning. The primary owner of Ajax is the American company Colgate-Palmolive Company. Ajax was originally a brand introduced by Colgate-Palmolive Company in the USA. The brand Ajax was created by Colgate-Palmolive Company in 1947 and has been a leading provider of cleaning products worldwide since then.
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