Maretti Bruschette Chips Pizza

Maretti Bruschette Chips are a globally recognized snack inspired by traditional Italian flavors but originated in Bulgaria. The brand is a flagship product of Ficosota, a major Bulgarian consumer goods company founded in 1994. These snacks are specifically known for being oven-baked rather than fried, mimicking the process of a traditional craft bakery.

The production occurs in the city of Shumen, Bulgaria, where the company operates specialized bakeries to create the dough, shape the baguettes, and slice them into the characteristic bread circles. The brand has expanded significantly, reaching over 70 countries, and maintains its identity as a premium bakery-style snack that blends old-world baking traditions with modern manufacturing technology. Despite its Italian-sounding name and branding, which refers to a fictional 'Maretti bakery,' the entire lifecycle of the product—from design to ultimate ownership—remains firmly rooted in Bulgaria under the Kyurkchiev family's leadership through Ficosota.