Marabou Mjölkchoklad

Marabou is one of Sweden's most iconic and beloved chocolate brands. It was founded in 1916 by the Norwegian chocolatier Johan Throne Holst, who had already found success with the Freia brand in Norway. Because the name 'Freia' was already registered in Sweden, Holst chose the name Marabou, inspired by the marabou stork depicted on the Freia logo. The brand quickly became a staple of Swedish culture, particularly with the launch of its signature milk chocolate recipe in the 1950s.

Historically, the majority of Marabou's production has taken place at its factory in Upplands Väsby, just north of Stockholm, where it has been produced for decades. The brand holds the prestigious title of Purveyor to the Royal Court of Sweden, highlighting its deep national heritage. Despite its Swedish identity, the brand moved into international corporate ownership during the late 20th century.

In 1993, the parent company Kraft General Foods (now Mondelēz International) acquired the brand. Today, Marabou is part of the global Mondelēz portfolio, alongside other famous names like Cadbury and Milka. While the Swedish factory remains a key hub, some localized production or specific product lines may be handled within the broader European manufacturing network of its parent company.