LU Petit Beurre Biscuits

LU (Lefèvre-Utile) is a legendary French biscuit manufacturer founded in Nantes in 1846 by Jean-Romain Lefèvre and Pauline-Isabelle Utile. The name 'Petit Beurre' refers to its iconic rectangular design with scalloped edges and 52 'teeth,' intended to represent the weeks of the year. This specific product is a buttery, slightly salted variations of their classic biscuit.

While the brand has deep French roots and remains headquartered in France, its ownership has transitioned through major conglomerates over the decades. Originally a family-run enterprise, it was acquired by Danone (then BSN) in 1986. In 2007, Danone sold its global biscuit business to the American multinational Mondelez International (formerly Kraft Foods). Today, LU is one of Mondelez's leading European snack brands, produced across several facilities in Europe to serve global markets.