M&M's Salted Caramel

M&M's is one of the world's most iconic confectionery brands, famous for its 'melts in your mouth, not in your hand' chocolate buttons. The brand was originally inspired by soldiers eating chocolate pellets during the Spanish Civil War and was launched in the United States in 1941 by Forrest Mars Sr. and Bruce Murrie.

Today, M&M's is owned by Mars, Incorporated, a massive American multinational manufacturer of confectionery, pet food, and other food products. While the brand originated in the USA, manufacturing is decentralized to meet global demand. For the European market (including Denmark), products are primarily manufactured in large facilities in France and Poland, though global supply chains mean ingredients and specific batches may originate from multiple locations.

Mars, Incorporated remains a family-owned company, making it one of the largest privately held businesses in the world. They continue to manage the brand through various international subsidiaries, ensuring the product maintains its status as a staple in the snack aisle across the globe.