Veltins Helles Pülleken

Veltins Helles Pülleken is a popular Helles-style lager produced by the Brauerei C. & A. Veltins, located in Meschede-Grevenstein, Germany. The name 'Pülleken' is a colloquial term from the Westphalian dialect meaning 'small bottle,' which refers to the traditional 0.33-liter Steinie bottle design used for this product. Launched to capture the growing demand for mild, drinkable lagers, it features a retro-style label illustrating traditional brewing scenes.

The brand is deeply rooted in German brewing history, originating with the Veltins family in the 19th century. Unlike many other major German beverage brands that have been acquired by multinational conglomerates, Veltins remains one of the largest private breweries in Germany. It is still owned and operated by the Veltins family, currently under the leadership of Susanne Veltins, ensuring that the brand maintains its independent regional identity and traditional production standards.