NARS Cosmetics

NARS Cosmetics is a prestigious beauty brand that has become a global leader in the professional and consumer makeup market. Founded by iconic photographer and makeup artist François Nars, the brand launched in 1994 with a collection of twelve lipsticks at Barneys New York. It is celebrated for its minimalist packaging, provocative product names, and highly pigmented formulas, particularly its cult-classic 'Orgasm' blush and 'Radiant Creamy Concealer'.

While the brand was born in the United States, its growth expanded significantly following its acquisition by the global beauty conglomerate Shiseido in 2000. Today, NARS is positioned as a key pillar of Shiseido's prestige portfolio. Its manufacturing footprint is diverse, with products often produced in the United States, Japan, Canada, and various European countries, depending on the specific formulation and regional supply chain requirements.

Ownership remains solidified under Shiseido Company, Limited, headquartered in Tokyo, Japan. This partnership has allowed NARS to integrate advanced Japanese skincare technology into its color cosmetics, maintaining its status as an innovative, artist-driven brand with worldwide distribution.