Hourglass Cosmetics

Hourglass Cosmetics is a luxury beauty brand founded in 2004 by Carisa Janes in the United States. Known for its innovative, vegan, and cruelty-free products, Hourglass was acquired by Unilever in 2017, a British-Dutch multinational company. The brand offers a range of high-performance cosmetics, including foundations, powders, lipsticks, and skincare items. Hourglass is recognized for its commitment to sustainability, using refillable packaging and creating vegan alternatives to traditional cosmetic ingredients like carmine. The brand donates a portion of its profits to the Nonhuman Rights Project, an organization that works to secure fundamental rights for animals. Hourglass products are available in over 2,600 locations across 32 countries. Notably, the brand's Veil Mineral Primer gained popularity after being used on Angelina Jolie during the filming of 'Mr & Mrs Smith'.