Havrefras Cereal

Havrefras is a Swedish brand of healthy breakfast cereals, including Rug Fras and Mini Fras, launched in 1959. It was acquired by PepsiCo in 2001 following its purchase of The Quaker Oats Company. In June 2020, Orkla Foods Sverige AB, a subsidiary of Norwegian company Orkla, acquired the Havrefras brand from PepsiCo, strengthening Orkla's position in the Scandinavian healthy breakfast cereals market. The acquisition did not include any employees or production facilities. Orkla continues to distribute other PepsiCo products in the Nordic region, such as Tropicana, Naked, Cruesli, Snack a Jacks, Doritos, Lay’s, and Bugles. (just-food.com)