McEnnedy Smooth Peanut Butter

Mcennedy American Way is a private label brand owned by the German discount supermarket chain Lidl. Despite its American-style branding and 'American Way' tagline, it is a brand created in Europe to market products typically associated with American cuisine. The peanut butter is generally manufactured through various third-party suppliers across Europe, notably in the Netherlands, to meet Lidl's regional demand. Production is decentralized and can vary depending on the specific European market where the product is sold. Lidl Stiftung & Co. KG oversees the brand's distribution and global strategy from its headquarters in Neckarsulm, Germany.