McEnnedy Smooth Peanut Butter

Mcennedy 'American Way' is a specialized private label brand created and owned by the German retail giant Lidl. Despite its heavy American-style branding, complete with stars and stripes, the brand was actually founded in Germany to cater to European consumers looking for classic American flavors and larger pack sizes.

The products under this label are manufactured by various third-party suppliers across Europe and occasionally abroad, depending on the specific item. The peanut butter, while maintaining an American flavor profile, is typically produced within the European Union for Lidl's extensive distribution network. It is a staple of Lidl's periodic 'USA Week' promotions but is often available as a year-round range in most European markets including Germany.