TUC Crackers

TUC originates from Belgium, where it was first launched by the family company Parein in 1958. The brand name is an acronym for 'The Unique Cracker'. Over the decades, it became a staple snack across Europe, known for its light, octagonal shape and salty glaze.

Today, the brand is owned by the global snacking giant Mondelez International. Manufacturing occurs in various plants across Europe, including facilities in countries like Belgium, Romania, and the United Kingdom, to serve different regional markets. In Sweden, TUC is a well-established household name in the savory biscuit aisle, often appearing in various seasonings such as Sour Cream & Onion and Original.